Shannon Taylor

Company: JCPenney

Job title: Director Talent Acquisition

Seminars:

Discover: Re-Invigorating Your Brand to Create Social Media Authenticity 1:20 pm

Attract the right talent, and change your perception of your brands relevancy as you evolve as a company Rebrand and invigorate your recruitment marketing strategy How JCPenney have created a new marketing model from a deep dive into current strategy successes and shortfalls. Utilizing this data and pivoting where you don’t see success, alongside consistent…Read more

day: Day One

Develop: How Else are Top Retailers Re-Energizing Their Brand? 2:10 pm

Question & Answer Session Facilitated by the Focus Day Chair As it becomes ever more important about how you market for talent, retailers must find adopt an efficient l marketing strategy. Rather than passively advertising for jobs, retailers need to market their successes in order to differentiate themselves in a highly competitive retail market to…Read more

day: Day One