Discover: Re-Invigorating Your Brand to Create Social Media Authenticity
Time: 1:20 pm
day: Day One
Details:
- Attract the right talent, and change your perception of your brands relevancy as you evolve as a company
- Rebrand and invigorate your recruitment marketing strategy
- How JCPenney have created a new marketing model from a deep dive into current strategy successes and shortfalls. Utilizing this data and pivoting where you don’t see success, alongside consistent posting, leveraging existing employee personas for ‘employee generated content’ to attract the ‘right candidate’
