Discover: Re-Branding to Recruit Next-Gen Talent
Time: 1:40 pm
day: Day One
Details:
- How can we encourage younger people to choose to work in our stores?
- Re-invent how they perceive working in retail through re-branding
- How NEXCOM strategically transformed its recruitment approach by centering on customer-centric targets, narrative-driven engagement, and targeted audience cultivation, thereby fortifying its candidate reservoirs
